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Why designing for people with disabilities is the right move for brands
  1. Book Notes: Designing for People by Henry Dreyfuss
  2. Designer's Review of Books
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Historical and more contemporary examples will be used to explore a philosophy of inclusive design that can be integrated into the design process, not just for those with permanent disabilities such as being profoundly deaf but also when there are situational limitations on capabilities such as choosing to watch a video without audio in an open-plan office. The ethical case for inclusive design is easy to understand. Most of us want to live in a world where we all have an equal chance of engaging with society, participating in different activities, living independently. At this event a wide range of tools and techniques for physical and digital design will be discussed to ensure that informed trade-offs can be made throughout the design process.

Programme: Registration, tea and coffee Introductions Introduction to inclusive design Lunch Inclusive design workshop application of tools in small teams Tea and coffee Inclusive design workshop application of tools in small teams The University of Cambridge Inclusive Design Toolkit, presented by Mike Bradley, Engineering Design Centre, University of Cambridge — Wrap up session. Not a member?

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Book Notes: Designing for People by Henry Dreyfuss

Understand and Address the Core Problems; 2. Be People-Centered; 3. Use a Systems Approach; 4. Use Rapid Iterations of Prototyping and Testing. We suggest that this infuses a superficial sense of collaboration that leads to compromises and weakens ideas.

Effective teams do not defer critical reflection; they create through criticism. More people than ever are living long, healthy lives. The number of active, healthy oldsters is large—and increasing. Despite our increasing numbers the world seems to be designed against the elderly. An Article written for Adobe Blog.

Designer's Review of Books

I approve of the spirit behind the introduction of empathy into design, but I believe the concept is impossible, and even if possible, wrong. We advocate a multi-step approach toward major societal issues, combining community-driven wisdom with knowledge of domain experts. Add an opportunistic, incremental approach to large problems, followed by continual attention to the fundamental principles of human-centered design. In his book Overcrowded, Roberto Verganti argues that the rule "don't criticize" is flawed.

Criticism is good -- it leads to radical innovation. This is an important book for designers: read it!

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